Social media is so much more than a fad. By the end of 2021, experts estimate that 3.02 billion peoplewill be on social media.
As more people flock to social networks, you’ll need to be at the top of your game to grow your social following.
But what exactly does that look like and what does it mean for your business?
We’ll explain all that and more below as we take a look at the future of social media and the trends you should keep an eye on.
Most social media platforms have a larger user base than ever.
But to say that it’s been a great couple of years for social media wouldn’t be entirely honest. In fact, it can be argued that these last few years have done more damage to social media than good.
Thanks to leaks, data breaches, and other betrayals of trust, audiences are more hesitant to trust brands on social media.
That doesn’t mean you’re out of luck, though. Instead, place an emphasis on transparency.
If you collect your followers’ data, be upfront about it and let them know what that information is used for.
And if you mess up, own it. Every company makes mistakes. Admitting to an error and coming up with a clear plan to do better can help you win back any followers you might have otherwise lost.
2. An Emphasis on Video
Video content is taking the world by storm. In fact, by the time you finish reading this paragraph, over 200,000 people will have watched a video on YouTube.
Your audience is telling you what content they want to see, and what they want to see is more video content.
Every social platform now features some form of video integration. Instagram even announced plans to allow videos up to an hour in length on its platform.
Don’t mistake this for a fad. Video’s popularity may soon account for 82% of all web traffic.
3. Further Rollout of Artifical Intelligence and Chatbots
Are you in the habit of messaging brands on social media? If so, it might not actually be another person on the other end of the conversation.
Chatbots and AI are helpful, easy ways to provide your customers with information even when you’re not online.
What’s more, they can make the purchasing process far easier for the customer, increasing your chance of landing their business.
If you haven’t already, look into adding AI into your site and social media profiles.
4. A Major Focus on Narrative Content
Audiences are more receptive to content on social media than most brands think.
Some forms of content work more effectively than others. Namely, storytelling.
People love a good story. And telling one involving your brand is a fantastic way to humanize your company, tug at your audience’s heartstrings, and improve your social presence at the same time.
Looking toward the Future of Social Media
As you can see, the future of social media looks bright.
Maintain audience engagement by taking an honest, forward-thinking approach to your social marketing. And don’t forget to provide your audience with great content!
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