By 2020, 50 percent of all searches will be voice searches. Chances are, you have used voice search in the past – even if you don’t realize it.
The fact is, up to 71 percent of people would rather use a voice assistant to search for something, rather than typing int heir queries.
If you own or are in charge of a website – of any type – using voice search SEO tactics is a must if you want voice searchers to find you. Unfortunately, there are many individuals, businesses, and brands who have yet to adopt these SEO techniques, and even more who don’t even know how to get started.
Don’t worry! There’s help available. Keep reading to learn how to optimize your site for voice search.
Optimize Your Site for Speed
While this advice is not exclusive to voice search, it’s still important.
Google favors websites that have fast loading speeds. In fact, it favors them so much that if there are two similar websites, the one the loads the fastest is going to show up in search results first.
As a result, speed is a huge factor for all types of searches – both text and voice based.
If you aren’t familiar with what “featured snipes” are, you are going to know what they look like.
A featured snipped appears at the top of SERPs. This is created by Google pulling the most relevant content and showcasing it in a box on the results page.
If you want to ensure your website is ranking for voice search results, you need to provide quality, relevant data that Google wants to display in its featured snippet.
Add a FAQ Page to Your Website
If you want to ensure your website is optimized for voice search, you have to provide answers to your readers.
You should include some of the most commonly asked questions related to your industry, business, product, or service. Make sure they are phrased how a customer would ask them verbally.
Consider User Intent
When someone searches for your website, are they looking to buy something or just trying to find information? User intent is what tells you the reason a person typed their query, to begin with.
In some situations, user intent is clear, such as if the words “what is,” “how to,” “price,” or “buy” are used. However, in other cases, this intent remains in the user’s mind.
Intent may or may not be obvious.
Regardless, the Hummingbird update from Google has really dug into the context of the customer’s search query. They investigate the website’s content and provide the most relevant answer.
It’s essential for you to consider the user’s intent when creating your content. This is going to help increase the relevancy of your website pages to certain search queries.
Create Longer Form Content
SEO is dependent only on the technology that’s behind the website, but also the quality of the content published. You need to create top-notch articles that provide value to your target audience.
The goal is to create content that is going to answer their questions and encourage them to come to you. The higher quality your content is, the more likely the search engines are going to give it a higher
Structured data is code that’s added to HTML markup. It’s used by search engines to gain a better understanding of the content on your site.
With structured data, you can help search engines not only crawl but also read your content efficiently.
By using schema markup, you have the ability to better control the way you are providing information about your business and brand. This also helps improve the way machines interpret it.
Implementing the use of structured data results in the likelihood of Google using it for featured snippets (mentioned above). This is going to increase the click-through rate, increase traffic, and provide you with a significant competitive advantage.
Don’t Forget About Short Form Content
While using long-form content is crucial if you want to gain influence and increase your pool of readers, short-form content can also help if you want to attract people who are searching for quick, easy answers to questions.
This content needs to be short, concise and easy to digest.
Local SEO and Voice Related Keywords
You need to include the location of your store when optimizing your keywords. So, if you own a store in New York, including New York in your keywords.
It’s also a good idea to utilize phrases such as “near me,” “around me,” “nearby,” and others in your keywords. These are what people are going to say when searching for something using a voice assistant.
If you have not implemented these phrases into your content, the likelihood of your business being found by voice searches is going to be reduced significantly.
Voice Search SEO: Implement These Tactics for Success
As technology changes and evolves, it’s absolutely essential that you do the same for your business and your website.
Today, the use of voice assistants on smart devices are becoming more and more popular. As a result, you have to have a strategy in place for voice search SEO.
With the tips and information here, you should be well on your way to creating this strategy and ensuring it provides you with the desired results. In addition to providing information on voice search, our company is dedicated to providing accurate and reliable information on all thing’s SEO.
For example, check out our blog on predictive analytics and its effect on customer segmentation. You won’t be disappointed by the quality information we provide.