The world of graphic design is constantly changing. The trends of 2017 are long gone, and the looks that dominated ads and logos in 2018 are already starting to shift.
Good graphic designers have a style that is uniquely their own, while still keeping with the current trends. If you’re looking for the best contemporary graphic design trends to keep an eye on this year, look no further.
From colors to typeface, everything you need to know to thrive in the graphic design world is right at your fingertips.
Adding Splashes of Vivid Colors
The minimalistic trends of the early 2010s are long gone, and people want to grab people’s attention immediately.
Adding vivid colors to your ads, reports, and logos can help demand attention. If you’re flipping through a magazine full of ads, electric colors stand out and garner a second look.
Trendsetters like Apple and Spotify are already adding vivid colors to their logos and playlists, and if they’re doing it, many more will follow.
Use Lowercase Lettering
Remember when everyone was using all capital letters to get everyone’s attention? While now that everyone is doing it, going in the opposite direction is the way to make people notice your words.
Lowercase lettering is an attention-grabbing design trend, but it’s one that needs to be carefully implemented. Make sure you choose the perfect typeface for this one.
While many minimalistic trends are going out the window, lowercase lettering is one trend that you want to compliment with a minimalistic design. Make sure that the words pop since it’s easy for lowercase words to get lost in the jumble.
Use an Asymmetrical Layout
The repetition of a social media feed often causes users to mindlessly scroll, ignoring ads without even realizing it. Using an asymmetrical layout can help combat that mindless scrolling.
Making your audience think about what’s in front of their face causes just enough hesitation for them to stop scrolling and start reading.
Keep in mind, asymmetrical doesn’t mean that you just throw images and words mindlessly on the page. There’s still a pattern and a grid, it’s just not as obvious.
Use More Authentic Stock Photos
Stock photos have gotten to the point where they’re so professional it’s almost unrealistic. It’s easy to spot a stock photo, and it can make your designs seem unauthentic.
Because of this, many graphic designers are switching to more authentic looking stock photos. This is the best option if you don’t have the budget to take your own photos.
You want your designs to look more like an Instagram than a professional stock photo.
Need More Contemporary Graphic Design Help?
Now that you’re up to date on the biggest contemporary graphic design trends for the coming year, it’s time to put the knowledge to use.
If you’re a graphic designer, Digital Agency Point can help you selecting the right digital design agency. If you need graphic design help, we’ve got you covered as well. No matter your needs, if it’s graphic design, we’re your destination.